SWOT+ANALYSIS

= SWOT ANALYSIS =

Look for all the strenghts of this idea, look as widely as possible. Then look for the weaknesses and obvious problems or mismatches. Third, the opportunities that exist that could over come the weaknesses, and then the threats that may arise out of the proposal or as a result of not taking any action. Some threats may be negated by existing opportunities and others may be met or negated through some of the strengths. I have used this as a Hot Potato activity (easily trackable by the history) in which each group member adds one point only until all have nothing left to add. To add complexity and push thinking beyond the obvious, I have sometimes dis-allowed a withdrawal - thus if one group member still has something to contribute, then all group members are pushed to add new ideas until everybody is satisfied.

Following up? Again, this process should lead to action. But the action is justified and referenced against a range of conflicting points of view - it is the resolution of the four dimensions that allows informed decision-making to be made.
 * ===Strengths .===
 * || ===Weaknesses .===
 * ===Opportunities===
 * || ===Threats===
 * ===Opportunities===
 * || ===Threats===
 * ===Opportunities===
 * || ===Threats===
 * || ===Threats===
 * || ===Threats===
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